Finding product-market fit in EdTech

with Matt Walton, founding CPO FutureLearn

Build the mindset, toolkit and network you need to create a successful learning product.


5 week fellowship

For startup founders & product people.


Limited places | Scholarships


Flexible learning

Work at your own pace through concepts, methods and EdTech case studies.


Live workshops

Join a small group for remote workshops led by Matt to apply concepts to your product.

Support & accountability


Establish connections with supportive peers for peer mentoring and async discussion.


1:1 coaching

Includes one 1-hour coaching session with Matt to get tailored product advice.

Featuring case studies from



This learning fellowship expects you to commit around 4 hours per week.

It is on your schedule with the exception of the live workshops - these are interactive and therefore not available on demand.

Start dates: 12 Oct, 25 Jan

  • 6 weeks
  • 2 hours per week self-paced learning and project work
  • 6x 90 min live workshops every Wed, 7pm UK (8pm CET, 3pm EST, 12pm PT)
  • 30 min peer mentoring intros - get to know someone new every week on your schedule
  • 1x 60 min coaching session with Matt

“Matt strikes the difficult balance between pushing people beyond their comfort zone and being available to provide guidance and support.”

Harriet Patterson Head of Product, Multiverse

“Matt is an informed and authoritative voice on the latest development in education and edtech, and wears this expertise very lightly.”

Jasper Joyce Director of New Products, London Interdisciplinary School

Fellowship outline

Each week there will be self-paced learning and activities, followed by a workshop to work through concepts and apply methods with your peers.

Week 1

Product-market fit in EdTech

We set the scene by exploring what product-market fit is and the unique challenges and opportunities in EdTech.

Get clear about your goals and meet your peers.

Week 2

  • Pick the right opportunity and find your unique perspective
  • Define and communicate your product vision
  • Formulate your product (market-fit) strategy

Methods: Visiontype, Vision Sprint, Good Strategy/Bad Strategy

Cases: SanaLabs, FutureLearn

Week 3

  • Find a product for your users (not users for your product)
  • Conduct continuous product discovery and user research
  • Validate your riskiest assumptions

Methods: Opportunity Solution Tree, Design Sprint, Jobs To Be Done, Minimum Viable Test, No/Lo code

Cases: Springboard, Multiverse, RaspberryPi

Week 4

  • Understand the complexity of measuring in edtech
  • Measure the metrics that matter
  • Spot the signs of Product-Market Fit

Methods: North Star metrics, PMF survey, Metrics You Can Move

Cases: Trilogy, Busuu

Week 5

  • Focus on retention and sustainable growth
  • Find product-channel fit
  • Harness emotion and behaviour

Methods: Hooked, Growth loops, Hand/Heart/Mind, The Flywheel

Cases: Kahoot!, StudySmarter

Week 6

  • Understand your value narrative
  • Match your model to your channels, users and motivation
  • Find the right pricing model

Methods: Business model canvas, Channel-model fit

Cases: BridgeU

We’ll also finish by bringing it all together with reflection capstone presentations from each participant.

For more background on why these topics, see my article on Defining Product-Market Fit for EdTech.


Instructor: Matt Walton

I am Chief Product Officer for London Interdisciplinary School and coach and advisor for edTech startups and scale ups, including OpenClassrooms and Academy. Previously, I was one of the founding team and Chief Product Officer at FutureLearn, one of Europe’s biggest edTech companies.

Frequently asked questions

How big is a cohort?

Cohorts will be between 10 and 15 people to ensure a safe and intimate experience but make sure there is enough people to help you build a useful network.

Do I need to do a project?

Each week there will be activities to help you put into practice the things you learn in your own start up. In the last week you’ll be asked to present a short Capstone reflection to your peers to help consolidate your learning and give you an action plan.

Can I get my employer to pay for it

I’m very happy to help you get your start up to pay and find the easiest way to expense it. I’m also open to several people from one organisation attending.

Why is this a fellowship, rather than a course?

The aim is to create a structured space where you can work through your biggest challenges with the support of others doing the same thing and an experience coach (me!). Each week will include self paced learning to get everyone on the same page and speaking a shared language but the synchronous sessions will be focused on helping you apply it in your own context rather than traditional teaching.

Will people from the case study companies take part?

The case studies are asynchronous and created from conversations with founders and product leaders in these organisations. However, I will explore bringing in founders and product leaders for ad-hoc Q&As if possible

What payment methods do you take

All major credit cards, ApplePay, GooglePay