Finding product-market fit in edtech
with Matt Walton, CPO & EdTech product coach
Build the mindset, toolkit and network you need to create a successful learning product.
8 week online fellowship
For founders & product people Limited places
£1495 + VAT
£995 + VAT for self-funders & non-profits
Flexible learning
Work at your own pace through concepts, methods and EdTech case studies.
Live workshops
Join a small group for remote workshops led by Matt to apply concepts to your product.
Network
Establish connections with supportive peers for peer mentoring and async discussion.
1:1 coaching
Includes one 1-hour coaching session with Matt to get tailored product advice.
Featuring case studies from
Commitment
This learning fellowship expects you to commit around 4 hours per week.
It is on your schedule with the exception of the live workshops - these are interactive and therefore not available on demand.
Start: 13 March
- 8 weeks
- 2 hours per week self-paced learning
- 6x 90 min live workshops every Wed
- 1x 60 min coaching session with Matt
- 30 min peer mentoring intros - get to know someone new every week on your schedule
“This has been really crucial in helping me level up in a product role. I cannot recommend this highly enough to push you into your next role. Thank you for an inspiring, challenging and brilliant fellowship.”
Rachel Haak Senior Director of Learning Experience, Sales Impact Academy
“Matt knows EdTech inside out. One of his greatest strengths is accelerating the journey to product-market fit in a way that creates valuable outcomes not only for learners, but for the business.”
Natalya Sverkensky Head of Performance, Academy
“The curated collection of case studies, articles, summaries, videos, and book recommendations is invaluable. It would have probably taken me several years of concentrated study outside of work to find and consume all of this knowledge.”
Alexandra Caccavo Language Learning Specialist, Talaera
“Matt strikes the difficult balance between pushing people beyond their comfort zone and being available to provide guidance and support.”
Harriet Patterson Head of Product, Multiverse
Fellowship outline
Each week there will be self-paced learning and activities, followed by a workshop to work through concepts and apply methods with your peers.
Week 1
We set the scene by exploring what product-market fit is and the unique challenges and opportunities in EdTech.
Get clear about your goals and meet your peers.
Week 2
- Understand the role of vision and find your unique perspective
- Define and communicate a tangible product vision
- Formulate your product (market-fit) strategy
Methods: Visiontype, Vision Sprint, Good Strategy/Bad Strategy
Cases: SanaLabs
Week 3
- Find the product for your users (not users for your product)
- Conduct continuous product discovery and user research
- Validate your riskiest assumptions
Methods: Jobs To Be Done, Opportunity Solution Tree, Minimum Viable Tests, No/lo code, Design Sprint
Cases: Springboard, Multiverse, RaspberryPi
Week 4
Consolidation and catch up
Week 5
- Understand the complexity of measuring in edtech
- Measure the metrics that matter at each stage
- Spot the signs of Product-Market Fit
Methods: PMF survey, North Star metric, Metrics You Can Move, John Danner’s Scorecard
Cases: Trilogy, Busuu
Week 6
- Focus on retention and sustainable growth
- Find product-channel fit
- Harness emotion and behaviour
Methods: Hooked, Hand/Heart/Mind, The Flywheel, Community
Cases: Kahoot!, StudySmarter
Week 7
- Understand when to monetise and your value narrative
- Match your model to your channels, users and motivation
- Find the right pricing model
Methods: Business model canvas, Channel-model fit, Value-metric pricing, Van Westerdorp pricing model
Cases: BridgeU
We’ll also finish by bringing it all together with reflection capstone presentations from each participant.
Week 8
Reflection and Mini Capstone
For more background on why these topics, see my article on Defining Product-Market Fit for EdTech.
About you
This course is designed for founders and product people working in EdTech startups. You are probably either:
- A founder looking for some structure and support to help you build your product
- Someone in a product role in an EdTech start up looking for support and a playbook
- A product manager, moving into education, looking to understand education better
- An educator, moving into product management, needing to understand product
- A product person in a edtech scale-up needing to explore new markets
You’re also looking to actively take part in conversations and support others as you find your own path.
Instructor: Matt Walton
Matt is Chief Product Officer for London Interdisciplinary School and coach and advisor for edTech startups and scale ups, including OpenClassrooms, Microverse and Academy. He is also faculty lead for Emerge Education’s Product-Market Fit Academy. Previously, he was one of the founding team and Chief Product Officer at FutureLearn.
Frequently asked questions
Cohorts will be between 10 and 15 people to ensure a safe and intimate experience but make sure there is enough people to help you build a useful network.
Each week there will be activities to help you put into practice the things you learn in your own start up. In the last week you’ll be asked to present a short Capstone reflection to your peers to help consolidate your learning and give you an action plan.
I’m very happy to help you get your start up to pay and find the easiest way to expense it. I’m also open to several people from one organisation attending.
The aim is to create a structured space where you can work through your biggest challenges with the support of others doing the same thing and an experience coach (me!). Each week will include self paced learning to get everyone on the same page and speaking a shared language but the synchronous sessions will be focused on helping you apply it in your own context rather than traditional teaching.
The case studies are asynchronous and created from conversations with founders and product leaders in these organisations. However, I will explore bringing in founders and product leaders for ad-hoc Q&As if possible
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