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Course

Finding product-market fit in EdTech

with Matt Walton, founding CPO FutureLearn

Create a successful learning product faster by exploring the key concepts and methods with a supportive cohort.

5 week learning fellowship

For startup founders and product people.

Β£995

Limited places | Scholarships available

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Self-paced

Flexible learning

Work at your own pace through concepts, methods and EdTech case studies.

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Practical

Live workshops

Join a small group for remote workshops led by Matt to apply concepts to your product.

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Support & accountability

Network

Establish connections with supportive peers for peer mentoring and async discussion.

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Personalised

1:1 coaching

Includes one 1-hour coaching session with Matt to get tailored product advice.

Featuring case studies from

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Commitment

This learning fellowship expects you to commit 4-5 hours per week.

It is on your schedule with the exception of the live workshops - these are interactive and therefore not available on demand.

Start dates: 17 Oct, 18 Jan

  • 5 weeks, plus pre work
  • 2-3 hours per week self-paced learning and project work
  • 6x 90 min live workshops every Wed, 7pm UK (8pm CET, 3pm EST, 12pm PT)
  • 30 min weekly peer mentoring intros your schedule
  • 1x 60 min coaching session with Matt

β€œMatt strikes the difficult balance between pushing people beyond their comfort zone and being available to provide guidance and support.”

Harriet Patterson Head of Product, Multiverse

β€œMatt is an informed and authoritative voice on the latest development in education and edtech, and wears this expertise very lightly.”

Jasper Joyce Director of New Products, London Interdisciplinary School

Fellowship outline

Pre work

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Product-market fit in EdTech

We set the scene by exploring what product-market fit is and the unique challenges and opportunities in EdTech.

Course kick off workshop

Week 1

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Vision

  • Understanding the problem space and your market
  • The importance of pedagogy
  • Defining and communicating your Vision

Methods: Visiontype, Cathedral & Bricks, Vision sprint, Lean and proposition canvas

Cases: SanaLabs, FutureLearn

Workshop #1

Week 2

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Discover

  • Users needs in EdTech
  • Product discovery and user research
  • How to test, learn and iterate

Methods: Opportunity Mapping, Design Sprint, Jobs To Be Done

Cases: Springboard, Multiverse, RaspberryPi

Workshop #2

Week 3

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Measure

  • Why measuring is complex in EdTech
  • Measuring the metrics that matter and testing PMF

Methods: North Star, behavioural metrics, PMF survey

Cases: Trilogy, Busuu

Workshop #3

Week 4

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Grow

  • Product-led growth & why to focus on retention
  • Sustainable channel-led growth

Methods: Hooked, Hand/Heart/Mind, The Flywheel

Cases: Kahoot! StudySmarter

Workshop #4

Week 5

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Sell

  • Business models, partnerships, selling & pricing
  • Recapping and bringing it all together

Methods: Business model canvas,

Cases: OpenClassrooms, BridgeU

Workshop #5

For more background on why these topics, see my article on Defining Product-Market Fit for EdTech.

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Instructor: Matt Walton

I coach and advise edTech startups and scale ups, including OpenClassrooms, London Interdisciplinary School and Academy. Previously, I was one of the founding team and Chief Product Officer at FutureLearn, one of Europe’s biggest edTech companies.

Frequently asked questions

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