Finding product-market fit in EdTech
with Matt Walton, founding CPO FutureLearn
Create a successful learning product faster by exploring the key concepts and methods with a supportive cohort.
5 week learning fellowship
For startup founders and product people.
£995
Limited places | Scholarships available
Self-paced
Flexible learning
Work at your own pace through concepts, methods and EdTech case studies.
Practical
Live workshops
Join a small group for remote workshops led by Matt to apply concepts to your product.
Support & accountability
Network
Establish connections with supportive peers for peer mentoring and async discussion.
Personalised
1:1 coaching
Includes one 1-hour coaching session with Matt to get tailored product advice.
Featuring case studies from
Commitment
This learning fellowship expects you to commit 4-5 hours per week.
It is on your schedule with the exception of the live workshops - these are interactive and therefore not available on demand.
Start dates: 17 Oct, 18 Jan
- 5 weeks, plus pre work
- 2-3 hours per week self-paced learning and project work
- 6x 90 min live workshops every Wed, 7pm UK (8pm CET, 3pm EST, 12pm PT)
- 30 min weekly peer mentoring intros your schedule
- 1x 60 min coaching session with Matt
“Matt strikes the difficult balance between pushing people beyond their comfort zone and being available to provide guidance and support.”
Harriet Patterson Head of Product, Multiverse
“Matt is an informed and authoritative voice on the latest development in education and edtech, and wears this expertise very lightly.”
Jasper Joyce Director of New Products, London Interdisciplinary School
Fellowship outline
Pre work
Product-market fit in EdTech
We set the scene by exploring what product-market fit is and the unique challenges and opportunities in EdTech.
Course kick off workshop
Week 1
Vision
- Understanding the problem space and your market
- The importance of pedagogy
- Defining and communicating your Vision
Methods: Visiontype, Cathedral & Bricks, Vision sprint, Lean and proposition canvas
Cases: SanaLabs, FutureLearn
Workshop #1
Week 2
Discover
- Users needs in EdTech
- Product discovery and user research
- How to test, learn and iterate
Methods: Opportunity Mapping, Design Sprint, Jobs To Be Done
Cases: Springboard, Multiverse, RaspberryPi
Workshop #2
Week 3
Measure
- Why measuring is complex in EdTech
- Measuring the metrics that matter and testing PMF
Methods: North Star, behavioural metrics, PMF survey
Cases: Trilogy, Busuu
Workshop #3
Week 4
Grow
- Product-led growth & why to focus on retention
- Sustainable channel-led growth
Methods: Hooked, Hand/Heart/Mind, The Flywheel
Cases: Kahoot! StudySmarter
Workshop #4
Week 5
Sell
- Business models, partnerships, selling & pricing
- Recapping and bringing it all together
Methods: Business model canvas,
Cases: OpenClassrooms, BridgeU
Workshop #5
For more background on why these topics, see my article on Defining Product-Market Fit for EdTech.
Instructor: Matt Walton
I coach and advise edTech startups and scale ups, including OpenClassrooms, London Interdisciplinary School and Academy. Previously, I was one of the founding team and Chief Product Officer at FutureLearn, one of Europe’s biggest edTech companies.
Frequently asked questions
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